Search engine optimization combined with today's social media sites and content distribution provide exceptional brand exposure. Maximizing content distribution and engaging in social media marketing (SMM) can mean a huge boost in sales to any serious company.

Direct marketing and SEO tactics like on-site optimization and website structure are still valuable. You must ensure error-free code and that your web site content is keyword relevant. If your content doesn't cause a visitor to call, email or complete a form asking for more information or a downloaded document then it simply fails you. Rewrite it. Persuasive and benefit-oriented content written directly for those that meet your ideal customer profile will convert visitors into new customers.

As you create content you need to distribute it via social media sites, ping hubs, RSS distribution sites and search engines. This is an effective brand elevation method and also increases your search engine rankings. Combining this on-site content distribution with off-site website promotion successfully reaches your ideal prospects.

Social media website usage is expanding rapidly. Facebook just topped half a billion members. Twitter just announced their 20 billionth tweet. Two months earlier than that Twitter broke the 15 billion mark, and 5 months prior to that they hit 10 billion. Engaging with this rapidly growing channel is imperative for brand exposure today.

To get the most mileage out of SEO and social media you must execute a gradual but continual growth of your social and online presence. LinkedIn.com is currently the most popular social media website. Growing your LinkedIn connections on a daily basis will ensure you are reaching the most important audience for your published content. Since Facebook is the biggest social media website you should also find groups and participate in them to make sure that when your friends are in need of your services you are the first one they think of. If you have multiple services or products then it is fitting to create many Twitter accounts and connect all of them to a continual stream of content about each product and/or service.

If you make an effort to grow your social media friends too fast then you will probably get banned. The same concept holds for search engines. If you grow your online presence too fast then your web site be penalized and dropped from the search engine indexes.

This Denver SEO firm will provide a free initial evaluation of your SEO and social media needs.

So, the take away? Formulate a clear definition of who you are. Develop your brand. Then see where you will fit into the social media websites. For example, MySpace may not be appropriate for many organizations. Do a competitive analysis. Create an SEO-optimized Wordpress blog to distribute content written directly to your ideal prospects. Create real relationships and provide valuable solutions through all of your content. Start today.

Michael Cordova