Having an article you have written for SEO purposes syndicated is the most effective way of increasing its productivity. Writing an article with a high chance of syndication is a simple process and yet some writers struggle to do so. This article contains 6 tips on how to write copy that is user friendly, gets attention and crying out for redistribution.

Be objective - Copy that is based around the opinions of one person may fit right at home in a newspaper editorial or on a blog but not in an SEO article. Focus more on reporting the facts of the matter, like a news feature, and your content will be suitable for a wider variety of purposes - increasing your chances of getting published in more places.

Use lists - People love lists. As well as breaking down a page of solid text into sections that are easy on the eye, listing breaks complex subject matter into digestible sections. Readers prefer copy that is easy to digest and so do publishers.

Number - There are two reasons for using numbers (the numerals as opposed to words that correspond to a numeric value e.g. 3 not three, 1,000,000 not a million). The first is that the eye is naturally attracted to them if they occur within a body of text - a reader will jump ahead, read the line with the number in and then be tempted to read the rest of the article in order to contextualise it. The second advantage is that numbers are concrete - changing a poorly written "how to" guide into a numbered list of tips gives your reader an actionable checklist rather than just a vague impression of what they should do.

Choose the right title - Picking an effective title is as much art as it is science. It should draw the reader in, encapsulate the content of the piece and contain the article keywords. Meeting all these factors can be challenging which is why many writers employ hyphenated titles with one section for keywords and one to entice the audience. This is why so many titles read like this - "Energy saving fridges - 7 ways to save money in your kitchen" or "Selling laminate flooring - how to earn $1,000,000 in a day".

Vary your subject - Sticking to a single subject matter will allow you to culture an expertise within that field however it will also limits the number of potential sites that your articles will be published on. By varying your subject matter you increase the range of domains your links will appear on and increase your link diversity. The downside to this tactic is that links from sites that are only tangentially related to your business lack relevance which is why it is best to split your efforts so that the lion's share are directed towards your niche with only a supplementary amount for increasing the diversity of your link profile.

Optimise to generic terms - You can never double guess what publishers are looking for so it is best to write articles on as broad a subject as possible. If you are in the appliances industry create articles on fridge freezers in general rather than on a specific model - that way you are likely to see an increased uptake of your content.

BenFox