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Written by Business Marketing Mentor
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Saturday, 19 June 2010 08:35 |
What have you done to market your business today?
It is a pretty simple question. Yet for some reason many business people have no answer when they are asked.
Or one answer I hear pretty often is “well I did some marketing yesterday, but today I had to work on other stuff.” Okay….
I understand that the “real work” has to get done too. But what about tomorrow? If you do not market today, will you need to work tomorrow? Will you have any new customers to work with?
If you want a steady stream of new customers you need a steady stream of marketing. In fact if you want a steady stream of repeat business from your current customers, you need a steady stream of followup (commonly referred to as…..wait for it…..marketing.)
I know what you are thinking…
Cause I hear this one everyday too…
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Written by Kate Gibson
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Friday, 11 June 2010 05:51 |
Friday brings U.S. retail sales and new rules designed to prevent 'flash crash'
NEW YORK (MarketWatch) -- U.S. stocks raced higher Thursday in Wall Street's strongest performance since late May after a German court declined to immediately block the country's contribution to the effort to prevent defaults in the euro zone.
"What really lifted the stock market was the German supreme court, which has at least delayed the lawsuit by a German lawmaker, helping risky assets in the short term," said John Brady, senior vice president at MF Global.
Brady cautioned the court decision is a preliminary one. "The case is by no means thrown out," he said. .
In its third largest point and percent gain for 2010, the Dow Jones Industrial Average [$INDU] rose 273.28 points, or 2.8%, to 10,172.53, with equipment maker Caterpillar Inc. [CAT] leading the gains that stretched to include all but one -- technology giant Cisco Systems Inc. [CSCO] -- of its 30 components.
Caterpillar gained 5.5% while Cisco shares fell less than 0.1%.
The S&P 500 Index [$SPX] climbed 31.15 points, or 3%, to 1,086.84, with energy shares fronting sector gains after dropping sharply on Wednesday on worries about BP PLC [BP] and its viability in the wake of its massive oil spill.
Shares of BP were up 12% from a 14-year low, while Anadarko Petroleum Corp. [APC] , which holds a stake in the rig involved in the spill, also rose 12%.
Shares of Goldman Sachs Group Inc. [GS] fell to a 52-week low on mounting legal troubles tied to the Wall Street firm's sale of collateralized debt obligations. .
The Nasdaq Composite Index [COMP] advanced 59.86 points, or 2.8%, to 2,218.71.
Unlike recent sessions, the major stock indexes did not reverse course late in the session.
"I don't think we'll get the fade today, but rather tomorrow," said Brady, who believes investors may take risks off the table ahead of the weekend, given the market has been dominated by geopolitical events largely taking places overseas and often on Sunday.
Gold prices retreated $7.70, or 0.6%, to end at $1,222.20 an ounce. Oil rose to end above $75 a barrel on the New York Mercantile Exchange.
Seven stocks advanced for every one falling on the New York Stock Exchange, where more than 1.3 billion shares traded. Composite volume neared 5.4 billion.
New rules
On Friday, new rules go into effect that will allow the Securities and Exchange Commission and Financial Industry Regulation authority to halt trading of some stocks if the price moves 10% or more within five minutes.
Friday also brings U.S. economic data, including retail sales for May and the preliminary University of Michigan/Reuters consumer sentiment index for June.
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Written by BenFox
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Sunday, 06 June 2010 08:46 |
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Having an article you have written for SEO purposes syndicated is the most effective way of increasing its productivity. Writing an article with a high chance of syndication is a simple process and yet some writers struggle to do so. This article contains 6 tips on how to write copy that is user friendly, gets attention and crying out for redistribution.
Be objective - Copy that is based around the opinions of one person may fit right at home in a newspaper editorial or on a blog but not in an SEO article. Focus more on reporting the facts of the matter, like a news feature, and your content will be suitable for a wider variety of purposes - increasing your chances of getting published in more places.
Use lists - People love lists. As well as breaking down a page of solid text into sections that are easy on the eye, listing breaks complex subject matter into digestible sections. Readers prefer copy that is easy to digest and so do publishers.
Number - There are two reasons for using numbers (the numerals as opposed to words that correspond to a numeric value e.g. 3 not three, 1,000,000 not a million). The first is that the eye is naturally attracted to them if they occur within a body of text - a reader will jump ahead, read the line with the number in and then be tempted to read the rest of the article in order to contextualise it. The second advantage is that numbers are concrete - changing a poorly written "how to" guide into a numbered list of tips gives your reader an actionable checklist rather than just a vague impression of what they should do.
Choose the right title - Picking an effective title is as much art as it is science. It should draw the reader in, encapsulate the content of the piece and contain the article keywords. Meeting all these factors can be challenging which is why many writers employ hyphenated titles with one section for keywords and one to entice the audience. This is why so many titles read like this - "Energy saving fridges - 7 ways to save money in your kitchen" or "Selling laminate flooring - how to earn $1,000,000 in a day".
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